__________ IKEA / TU DELFT
With my team of five MSc Strategic Product Design teammates, we participated in a one month sprint to come up with the “next big thing” for IKEA. Given their strategic positioning as a trusted housewares retailer, and increasing investment in their newly established Home Smart division, we decided to focus on concepts that could allow them to become the leading industry player in terms of AmI for the home.
ROLE: Researcher + Designer
TYPE: Group Project
INNOVATION: Gather data for AmI system creation whilst introducing the concept of AmI to IKEA’s target market.
My research talking with leading spatial computing experts (see XYZ), gave me important insights into the challenges surrounding data acquisition for training ambient intelligence. And as the spaces become more intimate, like the home, the harder the challenge.
Our group realized that there were a myriad of brand-aligned ways to collect data (see strategic horizons). But with limited time, we focused on an experience based concept, FIKA.
In Sweden, FIKA is a moment to take a pause in your work day and enjoy the simple things. Our concept brings guests into a curated AmI experience. For guests not yet ready to be tracked, they can enjoy the cafe and limited edition Home Smart products store.
For folks eager to participate in the future of the technology, they can book a slot to spend the afternoon in the AmI experience. There, much like the IKEA showroom, they can just hangout. Except in the FIKA experience, the room is learning from usage.
Andres Restrepo, Daphne Stukker, Florentine Eichelsheim, Yusuf Bayraktaroğlu