Intelligent (AmI)
Pop Up
 A one-month sprint to come up with the “next big thing” for IKEA. 

ROLE: Researcher + Designer (Spatial Computing Specialist) 
TYPE: Group Project 
CONCEPT: Gather data for AmI system creation whilst introducing the concept of AmI to IKEA’s target market.
Strategic Positioning
Given IKEA's 
(1) strategic positioning as a trusted housewares retailer and 
(2) increasing investment in their newly established Home Smart division 
the focus was on creating a strategic concept that would 
position IKEA as the leading industry player in terms of AmI for the home.

My research talking with leading spatial computing experts (1,2,3), gave me important insights into the challenges surrounding data acquisition for training ambient intelligence, especially in intimate spaces, like the home.

Namely, there are few comprehensive (if any) ambient intelligent training databases, and the capture of quality data for training purposes is immensely challenging.
[1] Ballestas, C., Chandrasegaran, S., &; Kim, E. (2021). A Framework for Centralizing Ethics in the Design Engineering of Spatial Computing Artifacts. In Proceedings of the ASME 2021 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference. Virtual; IDETC/CIE 2021. Accepted.

[2] Ballestas, C., Chandrasegaran, S., &; Kim, E. (2022). Spatial Computing: An Emerging Definition and Procedural Design-Engineering Framework. Journal of Computing and Information Science in Engineering (JCISE). In review.

[3] Ballestas, C., Janssens, J., &; Lanoy, J. (2022). Agency Selection in Retail Ambient Intelligence: A Case Study of an in House Engineering Team. Planned for: ASME 2021 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference (ASME, IDETC/CIE) 2022. In preparation.

Plethora of Directions

Strategic roadmapping (above) revealed a myriad of brand-aligned ways to collect data. But with limited time, we focused on an experience-based concept called: FIKA.
Part Café, Part Experience

In Sweden, FIKA is a moment to take a pause in your work day and enjoy the simple things.
The FIKA IKEA concept brings guests into a curated AmI experience. 
For guests not yet ready to be tracked, they can enjoy the cafe and limited edition Home Smart products store.
The Responsive Room

For folks eager to participate in the future of the technology, they can book a slot to spend the afternoon in the AmI experience. 
There, much like the IKEA showroom, they can just hang out. Except in the FIKA experience, the room is learning from usage.

Andres Restrepo, Daphne Stukker, Florentine Eichelsheim